October marks Domestic Violence Awareness month and highlights an issue that continues to affect countless women, men and children. Salon owners across the country have come together to participate in the Professional Beauty Association’s CUT IT OUT: Salons Against Domestic Abuse and the CUT IT OUT Give The Power Back Drive to help raise awareness and funding to stop domestic violence.
Salon professionals in particular have the extraordinary opportunity to give hope and help to clients and co-workers who are in abusive relationships. While cutting and styling hair and performing other salon services, salon professionals can see injuries on their clients that otherwise might be hidden. Salons offer clients a safe, confidential space to share intimate life details that wouldn’t regularly be shared. Similarly, the bond between stylists and their clients is sacred and provides the perfect opportunity to facilitate help for victims of domestic abuse.
CUT IT OUT builds awareness through complimentary display materials and trains salon professionals to recognize warning signs of abuse and safely and confidentially help clients, colleagues, friends and family find local resources for help. While showcased in October during Domestic Violence Awareness month, materials can be ordered for free and displayed any time as CUT IT OUT is an ongoing effort that provides year-round support to salon professionals and their clients.
CUT IT OUT’s Give The Power Back Drive is an opportunity for salon owners and beauty professionals to host a fundraiser of their choice during October to highlight how domestic violence is still an issue that affects many. Fundraising suggestions include donating tips, donating a percentage of sales, donating a percentage of each service, and/or soliciting donations from clients. Again, donations are taken year-round and are used to help grow and expand the resources of this program. Participation is simple and can help save a life.
Pins with purple awareness ribbons from Great Clips®, a premium sponsor of the CUT IT OUT program, are also available and can be sold as an additional way to raise funds. PBA recommends participants donate 50 percent of the money raised to a local domestic violence resource/shelter and 50 percent to CUT IT OUT. Those who cannot participate in October can still donate directly to CUT IT OUT throughout the year.
To help beauty professionals and salons in their fundraising efforts, CUT IT OUT will provide a complimentary “marketing toolkit” upon registration with a customizable press release, flyer and donation cards to help market efforts to their clientele and the community. Complimentary CUT IT OUT posters and safety cards are also included, which can be displayed in the salon and include the national domestic violence hotline number for those affected by domestic violence to call for help.
If you or your salon would like to learn more or register, visit www.probeauty.org/endabuse or email CUTITOUT@probeauty.org. The Great Clips® pins, made of high quality steel and available in gold or silver can be ordered by calling 800-999-5959 or emailing firstname.lastname@example.org. Pins are $1 and Great Clips will pay for shipping. No order minimum.